Why a newsletter? Part 3

Unlike other media provides email marketing direct a clear indication of how the campaign went, or how Many who read the newsletter. The moment a recipient opens the email or click on a link will
the sender's knowledge. You can obtain real-time the number of clicks increases, and draw conclusions about what went home and what did not work equally well. When used properly, this information helps you in future to offer a better and better email service.

Build your brand

Unlike brand-building only through your site, you will get an emotional response from your subscribers. The letter creates a stronger bond with your customers, build loyalty by giving your readers valuable information and you have an opportunity to position your company as an expert in your industry. For example you can attach the questionnaire
where the recipient quickly and efficiently respond to questions about your letter or its products.

Easier to interact with your customer

With the newsletter, you can customize the message to the audience on their own preferences. By allowing readers to interact and be involved, then you closer to the customer and learn, while the customer closer to you. Newsletter provides high response at low cost

The difference between email marketing and "traditional" advertising banners or direct mail, is that the recipient consented to receive the information. Just do the newsletter gives a much higher response. In combination with the low Distribution costs make e-mail to a very effective form of advertising for your company. You do not have printing costs and time-consuming paper proofs. You do not have to break and adaptation to a limited paper size. You avoid the heavy handling of an edition of sometimes several thousand copies.

With email, you can basically get the idea, create content, send and receive feedback - within an hour. No other channel could compete e-mail when it comes to quickly reach many recipients at a low cost.

Newsletter build loyalty
Newsletters and e-mail is personal in a way that a website can never be. By allocating the correct form of address and share you the knowledge you strengthen old relationships and can initiate new ones. The quality of your content positions you as knowledgeable and versed in your industry. The newsletter not only offers customers exclusive information but also acts as an assurance that they are in good hands with you. Are not people's inboxes already overflowing as it is?

In fact, the increased information flow is one of the reasons why more people choose to use the newsletter in its marketing. By creating good, relevant content, and you can save time with your subscribers. You can publish news from your industry, interesting studies, new approaches and methods which the reader may find useful. Information channel or sales channel?

The answer is obviously both. newsletter works as a sales channel, but in a different and more long-term way. You build up customer relations, good business relationships and create goodwill for your company.

In the next part I will talk more about the newsletter and why it is such an important part of your business.

Regards
Samurai-Marketer
Joachim Pettersson
e-post: joachim@joachimpettersson.ws
Skype: joachim.pettersson
Website: Pay2up