I saw the movie The Secret Life of Walter Mitty recently (very good movie that I highly recommend) and it was really making me flinch .

What happened ...........! where did he go that guy who would see the world climb the highest mountains, sail around the world or go to Alaska and dig gold??

To be honest, I do not know, he kind of vanish away over time into the hindmost nook of my mind.

There are probably many people who recognize themselves in this, I guess. So what should I do, we do, you do now can we all wonder.

I do not know what you will do, but I'll will look into that nook off my mind and find that guy again and start living life to enjoy it and do the things I wanted to do for a long time. Experience, see enjoy all the beauty that is around us.

Or as Sean Penn's character Sean O'Connell says in the movie "Beutefull things don't ask for attention"

Yes it says it all, go now and find him/here the person that I know that YOU also have somewhere inside you. Start to live your life it was meant for you to live it.

Regards Joachim Pettersson (The Samurai Marketer)

As you know, the key to creating a strong brand awareness is to repeatedly exposing your brand to your target audience again and again and again. These efforts to build a brand that consumers know and are acutely aware of. Help them become familiar with you, your company and the products or services it (you) provides. With time, by repeatedly exposing your brand to your target audience and by delighting them with fun experiences you will earn their trust and loyalty. And, that translates mostly to increase sales and a host of other benefits for your business.

As you already know, Coca Cola, Nike and McDonald's already giants among brands. Yet, they continue to pour millions of dollars on ads, advertising, sponsorship events and endorsements. Why? This is because they realize the importance of maintaining their brand identity in the market and the intangible benefits that a strong brand will bring to you.

Luckily, you do not have to spend millions of dollars that these corporate giants do to gain exposure for your brand. Thanks to the Internet and a host of other modern methods of guerrilla marketing, you have many cheap, but effective methods of marketing to maximize your brand exposure.

So what are these methods then you may ask. I'll mention some of them here, hope you like them and that you learn something from this little lesson. So let's begin, shall we

Five powerful modern marketing methods to build brand awareness:

# 1: Search Ads Boost Brand Awareness

According to a joint study by Google and Levis, paid search adds were found to increase consumer awareness of the Levi's brand by 23%, despite the fact that the ads do not always be clicked on.

Implement search on search engines like Google and Bing have become a popular method for consumers to shop and search for information. As such, search adds will not only drive traffic to generate sales, but also help build brand awareness for your products and services.

The advantage of using search adds is that you have complete control over your budget and your ad messages. Additionally, you can immediately track responses to your ads with analytical tools like Google Analytics.

# 2: Maximize Brand Awareness and Increase Sales with free social media

Of all the tools available, social media has the greatest potential to help you promote your business or you and increase brand exposure for your brand. Best of all, most of these powerful social media tools are free to use, and gives you the same opportunity as corporate giants to promote your brand. Intriguing is it not.

The amazing thing about using social media tools is that you can reach and engage millions of people, many of them can be your potentially customers or turn into your prospects and leads. Consider these statistics:

Facebook have 1.06 billion monthly active users
There are 500 million registered accounts on Twitter.
Linked have more than 200 million users
It's a very large group of people and, of course you will not be able to reach them all, but you could see the potential of using social media tools give you, right.
The main advantage of using social media is increased brand awareness.
If you are new to social media, I would recommend that you to start with building a Facebook page for your business and establish your profile on Twitter. You come a long way by doing that. After doing this, is the key to listen to the conversations around issues that are related to your industry and product or services, engage with your customers and potential customers, and constantly give them useful and beneficial information that solves their problems and address their needs. If I'm going to say it simply., help them.

# 3: Start blogging

Blogging used to be a buzzword that you often hear about. Nowadays it has become the most powerful incoming marketing tool to increase awareness of your brand.
It is a powerful platform for you to establish yourself as an expert and a thought leader in your field. You can blog about issues and topics related to your industry. You can share useful and educational materials with the target audience.
By continually adding high quality and useful content, you get so many benefit. First, blogging is an important SEO strategy. Google is known to reward sites with higher search rankings on Google detects that your website regularly adding new and fresh content.
Additionally, you can draw attention from targeted visitors who are looking for information about your products or services.
When they get to your site, they can comment on your blog posts, giving you the opportunity to further engage your prospects.
Here are some more blogging tips you should consider:

Write with a personal and genuine tone. In other words, do not be boring!
Provide useful content that informs, instructs and inspires your audience. Tips, top 10 lists, news, interviews with experts make great content!
Blogging as much as you can. A couple of blog posts a week is recommended as a minimum.
Add nice and relevant images and photos to your blog posts to make them more inviting and appealing to the people reading your blog.
Include sharing features such as Digg, "tweet this, Facebook Share, Facebook" like ", etc.
If you are still looking for a blogging platform to use, WordPress and Blogger are two of the most popular blogging platforms. They are free too! And, I warmly recommend you to using one of these

# 4: How a compelling press release can quickly raise your brand profile

If you quickly want to raise the profile of your brand, then write a compelling press release is newsworthy.
Press release can be just about any company, regardless of your size. Although it is common to introduce new products or new services, it can also be used to communicate any information or events related to your business or products / services.
To be effective, story need to have newsworthy information, written in a journalistic style, and follow the usual promotional format. You can either use online press release services like PRWeb.com and BusinessWire.com or you can also send your story to newspapers, magazines and TV.
The advantage of using an online press release service is that they can send your story out to the top news sites like Google News, Yahoo News, and a lot of other blogs and media.
If your story is compelling and interesting, it can quickly generate lots of publicity for your business and help increase traffic to your website tremendously.

# 5: Använd på videofilm för att snabbt bygga din stjärna Powers

With the popularity of online video sharing site like Youtube & Dailymotion are skyrocketing, the online video is an important part of your marketing strategies to create exposure for your brand and your business. And, it is actually something you really need to implement into your plans of branding you and your business.
Online video, giving you and your audience an alternative and fun way to consume your content as some people prefer to watch videos over reading.
Video shows your personality much better, and it will help you build a deeper connection with your audience. Which we think is the great.
Videos are particularly effective for product demonstrations, providing "how to" tips and tutorials, and doing training. The more creative and engaging you are, the more effective and popular your videos get.
An example of a company benefiting much from online video is Blendtec, manufacturer of mixers and blenders.
Blendtec smart series "Will it Blend?" YouTube videos catapulted its brand to celebrity status overnight and boosted sales for the previously unknown company.